Nick Bailey is a seasoned storyteller—crafting narratives for brands and readers alike, from World Cup campaigns for Sony and Nike to dystopian novels. A leader and team builder, he’s spent 20 years nurturing creative talent, from boutique studios to agencies of 150+.

Sarah Taylor specialises in helping organisations turn strategy into stories that people can actually use. Her work focuses on aligning leadership, brand and culture around a shared story, and helping teams operationalise that story in the places where it matters most: leadership communication, organisational culture and customer experience.

Max Bailey is a coach and transformation agent, blending high-pressure commercial leadership with deep psychological insight. With experience at Virgin, Saatchi & Saatchi, and Speedo, he helps individuals and teams build clarity, resilience, and purpose through change.