Furlined is a globally recognised commercial production company known for its work with brands including Apple, The New York Times, Meta and Hellmann’s.

As the company prepared for its next phase of growth, founder Diane McCarter invited us to help clarify the organisation’s long-term direction and the story that would guide it.

Through a series of strategic sessions with Diane and the leadership team, we helped develop a 2030 vision narrative for the company; a story about where Furlined was heading and why that future mattered.

This narrative has since been adopted across the organisation as a guiding framework for business development and communications. We subsequently supported the team in translating this story into sales and marketing materials, and continue to advise the company as it evolves its growth narrative.