Framestore is an Academy Award-winning global creative studio employing over 3,300 people across four continents. As the company continued to expand internationally, leadership recognised the need for a clearer, shared story that could unite teams across markets and disciplines.

We began with a Story Audit-style research phase, speaking with clients, media and team members across the organisation to understand how Framestore was perceived internally and externally.

The insights from this work informed a programme of workshops with senior stakeholders, through which we developed a clear narrative architecture for the organisation. This included a positioning statement, manifesto and overarching brand story designed to align leadership communication, sales activity and external messaging.

Once the story was defined, we supported Framestore in activating the narrative across the organisation, including global town hall presentations and workshops with teams around the world. We also helped produce a comprehensive brand bible and communication guidelines to ensure the story could be used consistently across the company.