Genie is a fast-growing SaaS company developing AI-powered workforce matching software designed to help organisations deploy talent more effectively.

As the company entered a new stage of growth, the founders engaged us to help clarify the story behind the business; one that could resonate with both corporate customers and individual users.

Through a focused workshop process with the founders and senior team, we developed a clear narrative framework explaining the company’s mission, technology and market opportunity.

This story now underpins Genie’s positioning and communications. We continue to support the founders with narrative development and thought-leadership strategy as the company grows.