Qorium is a cell-cultured leather scaleup backed by Mossa Meat founder Mark Post, the scientist behind the world's first lab-grown burger, introduced to the world in 2013.

The brand came to us in the wake of their second successful funding round, seeking to capitalise on their growth story with a single-minded brand proposition, addressing the potentially transformative environmental and welfare benefits of their product in development.

We designed a lean workshop process for the company's senior stakeholders, designed to drive consensus around the organisation's aims and values. We then worked collaboratively to develop the strategy and story, arriving at a series of tailored brand narratives focussing on product, sustainability and innovation.